Marketing Tips for Selling Your Mammoth Lakes Property

Some homes seem to get all the offers while others sit on the market for months. What’s the deal? It happens even in the fast-moving Mammoth Lakes real estate market. Selling your home can be stressful, but if you market it right, you’re going to have a much easier time.

Here are my tips for showing potential buyers why your home is the perfect one for them:

Make Sure You Have Good Photos

Photos are the best way to convey to buyers just how wonderful your Mammoth Lakes condo or house is. Before taking photos, make sure your home is clean and orderly. Make sure your Realtor™ works with a professional photographer to get well-lit photos that show off each room and capture the exterior and any view.

Your Realtor™ should post high resolution images on your listing. If you have photos from all seasons, share them. In Mammoth Lakes, buyers will want to see photos of the property in all seasons, especially summer and winter.

Answer All The Questions

Your listing may be the first one that a buyer comes across, or it may be the 100th. If they’re looking for a turnkey property or a fixer-upper, make sure your Realtor™ tells them as much as possible in the description. Does the fireplace need to be redone? How much is the HOA? Are you selling the property furnished?

Share What Makes Your Home Unique

Photo by Josh Wray for Visit Mammoth

You’ll need to share more than just the address and the number of bedrooms to sell your Mammoth Lakes home. There are so many things that make your home stand out—you might take them for granted, but a new buyer might be thrilled to be on a bus line or be walking distance from the gondola or chairlifts. Is your front door close to a parking area? Do you have a mountain view? Did you renovate or do major updates? Share your favorite things about the property with your Realtor™.

Consider Home Previews and Open Houses

Getting other real estate agents into your home can make a huge difference in selling it, but agents don’t have time to check out every Mammoth Lakes home. Ask about including your home on a weekly agent caravan. During busy weekends (holidays, special events at Mammoth Mountain, etc.), request that your Realtor™ hold an open house, especially if your property is in a highly trafficked area.

Get Social

Most buyers start their search online, so be sure your agent uses social media and online marketing to maximize digital impressions. Ask what sites they use and how they spread the word among their local community—will they let their neighbors know that your property is listed? Share the news on your social media channels too. I always send clients links and videos they can share with their friends and family.

Don’t Forget Curb Appeal

Include good photos of the outside of your property for online shoppers. Put a for sale sign somewhere easily visible from the curb. People nearby may be interested in buying, or your neighbors may want to help find a new person to join the neighborhood.

Learn more in my Ultimate Home Seller’s Guide. If you’d like to talk, call me at (760) 914-4664.